4. HOW AND WHY WE USE PERSONAL DATA
We use personal data only when the law allows us to and only for clear, specific reasons. For this, we rely on the following legal grounds:
- To provide the service (Contract)
We use your personal data to make the App work properly on your device.
- With your permission (Consent)
We use your personal data when you clearly agree to it — for example, when advertising identifiers are used, or when certain analytics or marketing tools are enabled.
- For our legitimate business needs (Legitimate Interests)
We your personal data to run and improve the App, keep it secure, understand how it’s used, and promote the service — but only when this does not unfairly impact your privacy rights.
- To follow the law (Legal Obligations)
Sometimes we must use or share your personal data to meet legal, regulatory, or lawful government requirements.
The table below explains what personal data we use, how we use it, and why.
Purpose: Provide and operate the ServicesWhat Data We Use: Technical identifiers, basic usage data, subscription status, connection data (IP and approximate location).
How We Use It: To provide the core functionality of the App, enable features, and ensure the Services work properly on your device.
Legal Basis: Contract.
Purpose: Provide customer supportWhat Data We Use: Contact details (such as email address), technical identifiers, and communications with support.
How We Use It: To respond to requests, resolve issues, and provide assistance.
Legal Basis: Contract, Legitimate Interests.
Purpose: Manage subscriptions and verify purchasesWhat Data We Use: Subscription status, purchase receipts, transaction identifiers, and related technical identifiers.
How We Use It: To confirm subscription status, unlock paid features, manage access to the Services, respond to billing-related inquiries, and comply with accounting and legal requirements.
Legal Basis: Contract, Legal Obligation.
Purpose: Improve and develop the ServicesWhat Data We Use: Usage data, feature interaction data, device and App information, performance and crash data.
How We Use It: To understand how the Services are used, fix bugs, improve functionality, and develop new features.
Legal Basis: Legitimate Interests.
Purpose: Keep the Services secure and prevent misuseWhat Data We Use: IP address, device identifiers, log data, account activity.
How We Use It: To detect and prevent fraud, abuse, unauthorized access, and other security issues.
Legal Basis: Legitimate Interests, Legal Obligation.
Purpose: Analytics and performance measurementWhat Data We Use: Usage data, device identifiers.
How We Use It: To measure performance, understand usage trends, and evaluate feature effectiveness.
Legal Basis: Legitimate Interests, Consent (where required).
Purpose: User acquisition (advertising campaigns)What Data We Use: Advertising identifiers (such as IDFA on iOS or Android Advertising ID, where enabled), IP address or derived approximate location, device and app information (such as device type, OS, and app version), campaign identifiers, and selected install and conversion event data.
How We Use It: To display ads about the Services on third-party platforms (such as Meta, Google, TikTok); to track advertising interactions, create audience segments, and deliver targeted advertising where permitted.
Legal Basis: Consent (where required); Legitimate Interests.
Purpose: Advertising measurement and attributionWhat Data We Use: Advertising identifiers (where enabled), internal user ID (UUID), IP address, device and app device identifier, OS, and app version, install, subscription, transaction, and other in-app event data (including timestamps).
How We Use It: To understand how users discover the App, measure, attribute installs or purchases to specific ads, and detect invalid or fraudulent traffic.
Legal Basis: Consent (where required); Legitimate Interests.
Purpose: Campaign optimization and marketing analysisWhat Data We Use: Advertising identifier (where enabled), internal user ID (UUID), IP address, device and app device identifier, OS, and app version, install, subscription, transaction, and other in-app event data (including timestamps).
How We Use It: To analyze post-install behavior, improve campaign targeting, optimize marketing budgets, and generate aggregated audience insights. We do not use your name, email address, or precise location data for these purposes.
Legal Basis: Consent (where required); Legitimate Interests.
Purpose: Legal compliance and protection of rightsWhat Data We Use: Communications, transaction records, technical identifier
How We Use It: To comply with legal obligations, respond to lawful requests, enforce our Terms, and protect our rights and users.
Legal Basis: Legal Obligation, Legitimate Interests.
Note: Processing for campaign attribution and related marketing purposes may involve profiling based on your interactions with the Services in order to measure performance and improve advertising targeting. We do not use this data to identify you by name, and this activity is not intended to make decisions that may produce legal or similarly significant effects on you.