We use Personal Data only when the law allows us to and only for clear, specific reasons. For this, we rely on the following legal grounds:
- To provide the service (Contract)
We use Personal Data when it’s needed to create your account, manage your subscription, and deliver FamSync’s features.
- With your permission (Consent)
We use Personal Data when you clearly agree to it — for example, when you turn on precise location sharing.
- For our legitimate business needs (Legitimate Interests)
We use some data to run and improve FamSync, keep it secure, understand how it’s used, and promote the service — but only when this does not unfairly impact your privacy rights.
- To follow the law (Legal Obligations)
Sometimes we must use or share Personal Data to meet legal, regulatory, or lawful government requirements.
We may use your Personal Data for the following purposes and under the applicable legal basis:
Purpose: Provide and operate the ServicesWhat Data We Use: account information (email, phone number), birth date, authentication data, device identifiers, basic usage data, connection data (IP and approximate location).
How We Use It: to create and manage your account, authenticate users, enable core features, and ensure the Services work as expected.
Legal Basis: Contract.
Purpose: Precise location sharing (opt-in only)What Data We Use: precise, real-time location data and location updates (foreground and background, where enabled).
How We Use It: to enable location features of FamSync; location sharing is off by default and can be turned off at any time. Never used for any other purposes.
Legal Basis: Consent.
Purpose: Manage accounts and provide customer supportWhat Data We Use: contact details, account data, communications with support.
How We Use It: to respond to requests, resolve issues, provide assistance, and manage your account.
Legal Basis: Contract, Legitimate Interests.
Purpose: Manage subscriptions and verify paymentsWhat Data We Use: Limited billing information (payment method type, card brand, last four digits, transaction identifiers, subscription status), technical identifiers and logs, subscription status
How We Use It: To confirm subscription status, process refunds where applicable, and respond to billing inquiries
Legal Basis: Contract, Legal Obligation
Purpose: Improve and develop the ServicesWhat Data We Use: Usage data, feature interaction data, device and app information, performance and crash data
How We Use It: To understand how the Services are used, fix bugs, improve functionality, and develop new features
Legal Basis: Consent, Legitimate Interests
Purpose: Keep the Services secure and prevent misuseWhat Data We Use: IP address, device identifiers, log data, account activity
How We Use It: To detect and prevent fraud, abuse, unauthorized access, and other security issues
Legal Basis: Legitimate Interests, Legal Obligation
Purpose: Analytics and performance measurementWhat Data We Use: Aggregated or pseudonymized usage data, cookies, device and browser information
How We Use It: To measure service performance, understand usage trends, and evaluate feature and campaign effectiveness
Legal Basis: Legitimate Interests
Purpose: Marketing and promotional communicationsWhat Data We Use: Contact information (email), usage and interaction data
How We Use It: To send product updates, promotions, and marketing messages, and to measure how effective our marketing is; you can opt out at any time
Legal Basis: Legitimate Interests, Consent (where required)
Purpose: User acquisition (advertising campaigns)What Data We Use: Advertising identifiers (such as IDFA on iOS or Android Advertising ID, where enabled), IP address or derived approximate location, device and app information (such as device type, OS, and app version), campaign identifiers, and selected install and conversion event data.
How We Use It: To display ads about the Services on third-party platforms (such as Meta, Google, TikTok); to track advertising interactions, create audience segments, and deliver targeted advertising where permitted.
Legal Basis: Consent (where required); Legitimate Interests
Purpose: Advertising measurement and attributionWhat Data We Use: Advertising identifiers (where enabled), internal user ID (UUID), IP address, device and app information (such as device identifiers, OS, and app version), install, subscription, transaction, and other in-app event data (including timestamps).
How We Use It: To understand how users discover the App, measure campaign performance, attribute installs or purchases to specific ads, and detect invalid or fraudulent traffic.
Legal Basis: Consent (where required); Legitimate Interests
Purpose: Campaign optimization and marketing analysisWhat Data We Use: Advertising identifiers (where enabled), internal user ID (UUID), IP address, device and app information (such as device identifiers, OS, and app version), install, subscription, transaction, and other in-app event data (including timestamps).
How We Use It: To analyse post-install behavior, improve campaign targeting, optimise marketing budgets, and generate aggregated audience insights. We do not use your name, email address, or precise location data for these purposes.
Legal Basis: Consent (where required); Legitimate Interests
Purpose: Preventing unwanted processingWhat Data We Use: Email, technical identifiers
How We Use It: If you request data deletion or removal from marketing lists, we process your request as required.
Legal Basis: Legitimate Interest
Purpose: Website functionality and cookiesWhat Data We Use: Cookie identifiers, IP address, browser and device data
How We Use It: To make the Platform work properly, remember preferences, analyze traffic, and support marketing activities
Legal Basis: Consent, Legitimate Interests
Purpose: Legal compliance and protection of rightsWhat Data We Use: Account data, transaction records, communications, technical identifiers
How We Use It: To comply with legal obligations, respond to lawful requests, enforce our Terms, and protect our rights and users
Legal Basis: Legal Obligation, Legitimate Interests
Note: Processing for campaign attribution and related marketing purposes may involve profiling based on your interactions with the Services in order to measure performance and improve advertising targeting. We do not use this data to identify you by name, and this activity is not intended to make decisions that may produce legal or similarly significant effects on you.
We do not use precise location data for advertising, user acquisition, or campaign targeting.