4. HOW AND WHY WE USE PERSONAL DATA
We use personal data only when the law allows us to and only for clear, specific reasons. For this, we rely on the following legal grounds:
- To provide the service (Contract)
We use your personal data to make the App work properly on your device.
- With your permission (Consent)
We use your personal data when you clearly agree to it — for example, when advertising identifiers are used, or when certain analytics or marketing tools are enabled.
- For our legitimate business needs (Legitimate Interests)
We your personal data to run and improve the App, keep it secure, understand how it’s used, and promote the service — but only when this does not unfairly impact your privacy rights.
- To follow the law (Legal Obligations)
Sometimes we must use or share your personal data to meet legal, regulatory, or lawful government requirements.
Below we explain what personal data we use, how we use it, and why.
Purpose: Provide and operate the Services
Legal basis: Contract
Data we use: Technical identifiers, basic usage data, subscription status, connection data (IP address and approximate location)
How we use it: To deliver the App’s core functionality, enable features, and ensure the Services work properly on your device.
Purpose: Calculate prayer times and Qibla direction for your area
Legal basis: Consent
Data we use: Precise location data
How we use it: Your location is used only on your device to calculate local prayer times and Qibla direction. We do not collect, store, or transmit your precise location to our servers, and we do not share it with third parties.
Purpose: Provide customer support
Legal basis: Contract; Legitimate Interests
Data we use: Contact details (such as email address), technical identifiers, communications with support
How we use it: To respond to your requests, resolve issues, and provide assistance.
Purpose: Manage subscriptions and verify purchases
Legal basis: Contract; Legal Obligation
Data we use: Subscription status, purchase receipts, transaction identifiers, related technical identifiers
How we use it: To confirm subscription status, unlock paid features, manage access, respond to billing inquiries, and comply with accounting and legal requirements.
Purpose: Improve and develop the Services
Legal basis: Legitimate Interests
Data we use: Usage data, feature interaction data, device and App information, performance and crash data
How we use it: To understand how the Services are used, fix bugs, improve functionality, and develop new features.
Purpose: Keep the Services secure and prevent misuse
Legal basis: Legitimate Interests; Legal Obligation
Data we use: IP address, device identifiers, log data, account activity
How we use it: To detect and prevent fraud, abuse, unauthorized access, and other security issues.
Purpose: Analytics and performance measurement
Legal basis: Legitimate Interests; Consent (where required)
Data we use: Usage data, device identifiers
How we use it: To measure performance, understand usage trends, and evaluate feature effectiveness.
Purpose: User acquisition and advertising campaigns
Legal basis: Consent (where required); Legitimate Interests
Data we use: Advertising identifiers (such as IDFA or Android Advertising ID, where enabled), IP address or derived approximate location, device and App information (device type, OS, App version), campaign identifiers, selected install and conversion event data
How we use it: To display ads for the Services on third-party platforms (e.g., Meta, Google, TikTok), track advertising interactions, create audience segments, and deliver targeted advertising where permitted.
Purpose: Advertising measurement and attribution
Legal basis: Consent (where required); Legitimate Interests
Data we use: Advertising identifiers (where enabled), internal user ID (UUID), IP address, device and App information, install, subscription, transaction, and other in-App event data (including timestamps)
How we use it: To understand how users discover the App, measure campaign performance, attribute installs or purchases to specific ads, and detect invalid or fraudulent traffic.
Purpose: Campaign optimization and marketing analysis
Legal basis: Consent (where required); Legitimate Interests
Data we use: Advertising identifiers (where enabled), internal user ID (UUID), IP address, device and App information, install, subscription, transaction, and other in-App event data (including timestamps)
How we use it: To analyze post-install behavior, improve campaign targeting, optimize marketing budgets, and generate aggregated audience insights. We do not use your name, email address, or precise location data for these purposes.
Purpose: Legal compliance and protection of rights
Legal basis: Legal Obligation; Legitimate Interests
Data we use: Communications, transaction records, technical identifiers
How we use it: To comply with legal obligations, respond to lawful requests, enforce our Terms, and protect our rights and users.
Note: Processing for campaign attribution and related marketing purposes may involve profiling based on your interactions with the Services in order to measure performance and improve advertising targeting. We do not use this data to identify you by name, and this activity is not intended to make decisions that may produce legal or similarly significant effects on you.